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Content is a driving force these days. It is essential for growing and maintaining a strong SEO presence because Google values strong content more than ever before. Spamming keywords doesn’t work as it used to and websites are now forced to provide quality content.

But not just any kind of content will do. It has to be both informative and relevant to your target audience. If it isn’t, it will get lost in the shuffle and not do your website any good. Excellent content will not only improve your SEO but it will give your company the brand recognition that is so valuable.

Here are a few types of content that your company should be investing in so that you can maximize your content strategy.

Video

Video is one of the fastest-growing forms of content on the Internet. This is for a couple of reasons. The first is that it has a major SEO impact. YouTube SEO functions much the same as Google SEO and being able to rank highly on YouTube just means an even larger audience that your content is exposed to.

Not only that, but video is generally easier to engage your audience with. Video provides easy-to-digest content without having to worry about font types or readability. “How-to” videos tend to be especially successful because they are available to users looking for something specific.

Blogs

No matter what kind of product or service you offer, your website should have a blog. This is one of the most effective ways of delivering content and drawing in visitors to your website. Having an FAQ section is a great idea in order to answer some of the pertinent questions that your audience may have.

If you don’t have an FAQ section, make sure that your posts cover relevant questions that your audience might have. This is an excellent way to make certain that your audience continues to visit your website. Those extra views will eventually translate into money and your bottom line.